Korean skincare, matched to the skin you actually have.
Most K-beauty guides are written for Korean skin, from reviews by Korean shoppers. KUAM reads the ingredient list instead — against your tone, your climate, and what your skin is actually doing.
Eleven questions, about two minutes. No account, no photographs.
Pick a skin tone to see what changes.
Rarely burns, tans easily
Dark marks left behind by a spot start to outlast the spot itself. Harsh exfoliation gets weighted down, because the irritation is what leaves the mark.
Three steps, about two minutes.
Answer eleven questions
Skin tone, where you live, what your skin is doing, what you already put on it, and anything that has irritated you before. No account, no photo upload.
We read the ingredient lists
Every product is parsed into its INCI ingredients and checked against a mapping of skin concerns to ingredients, each carrying an evidence grade — plus a safety pass for anything restricted where you live.
You get a short list
Usually three products, with what each active is doing, what not to layer it with, and what to expect. Short enough to actually act on.
It's live now, and it's free.
Where the data comes from.
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Standard and English ingredient names, CAS numbers, synonyms, and the list of restricted ingredients along with the countries that restrict them.
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An open, independent product database used to cross-check ingredient lists against what is printed on the packaging. Made available under the Open Database License.
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Published dermatology literature
Every ingredient-to-concern pairing is graded A/B/C by evidence strength, following the same tiers used in Korean functional cosmetics review.
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Retail product feeds
Prices, stock and product links come from licensed affiliate feeds, so what you see is something you can actually buy today.
We don't use scraped review data.
Reviews written by one population don't transfer to another. A cleanser rated highly by thousands of shoppers in Seoul tells you very little about how it will behave on skin that marks instead of reddens. Ingredients and evidence travel. Opinions don't.
Be there when the shop opens.
The skin check is live now. The shop behind it is launching in stages from Busan — leave an email and we'll tell you when it opens.